Simple & Effective Content Structure

Effective website design blends proven usability approaches, engaging visuals and advanced web technologies to successfully connect you with your audience. Based on our discovery and analysis, Boston Interactive can not only create a stunning new website presence for your organization, your web visitors will also experience a world-class user experience based on our proven site architecture methodologies and an intuitive navigation strategy.

Our collaborative approach to user experience involves workshops with your team to ensure a strategy that successfully brings your brand to life. We use our state-of-the-art eye tracking lab to test the effectiveness of your new website’s architecture and visual design before it goes live, increasing the success of the overall launch.


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