Suffolk Construction, a national building contractor headquartered in Boston, has big ambitions – to change the construction industry as we know it. Suffolk aims to transform the construction experience by Building Smart through advancing the power of innovation to provide answers, empowering its people to create high-performing teams, and engaging in the community to make a difference. Suffolk partnered with Boston Interactive to create a revolutionary platform that would encompass these ideologies and evoke excitement and interest from prospective customers and employees alike to be a part of the organization.
Built a compelling, modern, and elegant design that sets the standard in digital experience among key competitors
Solidified and evolved the “Build Smart” initiative by featuring employee testimonials, videos from Suffolk’s leadership, and interactive “Build Smart” success stories throughout the website
Highlighted the Suffolk culture by incorporating videos, social media, and volunteer outreach efforts in order to increase interest with potential job seekers
Working with Boston Interactive was a strong partnership that clearly delivered exceptional results.
- Jim Porter, VP of Marketing and Brand
Constructing an Inspiring Foundation
Suffolk has an incredible culture. As prospective and current employees are the primary target audience for Suffolk’s new digital platform, we infused this passion throughout the website and put heavy emphasis on the incredible company stories that show the complexity and originality behind each project.
To further support the goals of this audience, we created an extensive career page that gives viewers a depiction of what it’s like to be a part of the Suffolk team, from the amazing company perks to the opportunity to grow with the business. We also integrated social media into each location page, as well as team photography, videos, and motivating quotes from team members to really build sense of camaraderie and belonging that ignites a drive to be a part of the Suffolk team.