

Solutions
- Improved find-ability and search-ability of programs
- Created compelling calls to action to increase conversions
- Streamlined application process
- Created a strong alumni presence online
- Implemented centralized calendaring system for events
- Developed robust faculty sub-sites


Results
Streamlining Conversions for Success
Like every higher education institute, an easy application process for prospectives is paramount to the success of Simmons College. Our team focused on a user-centric approach to streamlining the way in which prospects applied through the website. Our strategic enhancements included:
- Placing academic programs of interest on almost every page across the site
- Featuring program requirements, overviews of courses, successful alumni stories, and compelling graphics to increase engagement
- Strengthening calls to action to entice prospectives to apply
