Enrolling the Best Minds in Marketing

Simmons College is a private women’s undergraduate and co-educational graduate university located in Boston, Massachusetts. The College teamed up with Boston Interactive to increase enrollment through a targeted marketing strategy.

Solutions

  • Improved find-ability and search-ability of programs
  • Created compelling calls to action to increase conversions
  • Streamlined application process
  • Created a strong alumni presence online
  • Implemented centralized calendaring system for events
  • Developed robust faculty sub-sites

Results

Streamlining Conversions for Success

Like every higher education institute, an easy application process for prospectives is paramount to the success of Simmons College. Our team focused on a user-centric approach to streamlining the way in which prospects applied through the website. Our strategic enhancements included:

  • Placing academic programs of interest on almost every page across the site
  • Featuring program requirements, overviews of courses, successful alumni stories, and compelling graphics to increase engagement
  • Strengthening calls to action to entice prospectives to apply