Planning for Online Opportunities

Boston Redevelopment Authority is a self-sustaining urban planning and economic development agency for the City of Boston. In 2012 the BRA approached Boston Interactive with a need to overhaul its digital strategy.

Solutions

  • Developed brand’s web presence around transparency and accessibility to improve user relations
  • Created compelling web presence that reinforces brand’s values and messaging for better understanding
  • Enhanced the website’s information functionality to increase user engagement

Results

20%

increase in website visits

2013

Kentico Site of the Year