Premiering Perfection Online

Avid is the world’s leading audio and video software developer. Avid’s customers use its solutions to create, distribute, and monetize the most prestigious and award-winning films, videos, music recordings, TV shows, live concerts, and news broadcasts. Avid sought Boston Interactive’s expertise in digital strategies and web design to connect new users with a streamlined and simplified product listing.


  • Made Avid’s messaging the centerpiece of its digital strategy to reflect brand’s value
  • Simplified navigation functionality and streamlined the support section to increase user engagement
  • Designed clear calls to action with a consistent information structure to improve lead generation throughout site


Product Lineup simplification